Bird outline9/11/2023 Two successful rebrands that come to mind are Dunkin Donuts to “Dunkin” - expanding beyond donuts to a slew of food and beverages - and Pottery Barn, which changed its brand message to include sustainability as a core value. And many people are finding the situation quite humorous! Are there examples of rebrands you thought were effective and others not as well-received? Many are lamenting the demise of the chirpy bird, but others have praised the new minimalist design. Many have expressed confusion and dissatisfaction, while others have hailed it as a symbol of innovation and progression. Questions such as, “What is X?” “Why change from Twitter?” “Why X?” have been debated at length on social media. Public reaction can be summarized as bewilderment. What has been the public’s reaction to the move, as you’ve observed it? If the brand can use the renewed interest in Twitter or X to keep its loyal users engaged and attract more youth (TikTok and Instagram users) to its platform, it could expand its userbase and usage of the platform. The disappearance of the iconic and ubiquitous Twitter bird logo further risks losing the cachet. What do you think of the Twitter rebrand to “X?”Īlthough Elon Musk has a reputation of being different and quirky in his business decisions, the changing of the brand name from the widely popular term “Twitter” to the generic letter “X” appears to dilute a powerful brand name.
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